Bethel Obioma serves as the Group Head of Corporate Communications at Sahara Group Ltd, a leading global energy and infrastructure conglomerate. With over 25 years of experience in marketing and communications, he is recognized as a seasoned reputation management architect and narrative shaper. In his role, Obioma leads Sahara Group's global positioning efforts, emphasizing the company's commitment to responsible energy practices and sustainable development. He has been instrumental in spearheading initiatives such as the MADwithComms campaign, which focuses on promoting diversity and inclusion within the communications industry.